"Leaves You Breathless"

[woodwardiocom]

I was reading up on the history of vodka a while back (for no reason I can recall), and learned that manufacturers used to advertise one of its strengths as the fact that it left no odor on your breath.

Y'know, if your alcohol-buying decisions are based on whether you can conceal the fact you've been drinking, you might just have a drinking problem.

(Of course, people with a drinking problem are any alcohol manufacturer's primary target demographic, so...)

Comments

[whswhs.livejournal.com]

Decades ago, I read a story about a sales manager telling his sales force, "Men, I know a lot of you drink vodka martinis at lunch so your breath won't smell of liquor. I want you all to go back to gin. That way, the customers will know you're drunk. The way it is now, they think you're just stupid!"

[donnad.livejournal.com]

I can smell vodka and I can smell it on a person's breath.

[thorkell.livejournal.com]

People with a drinking problem are any alcohol manufacturer's primary target demographic, eh? I'd think that people with a drinking problem soon spin out of control, lose their jobs etc. and therefore will be unable to afford the product so that customer is lost. And if that person goes into treatment and all goes well that's also a lost customer.

And where high end booze fits in there I'm not entirely sure. If your primary motivation by drinking is getting drunk it ought not to matter what the booze was as long as you got plenty of it and cheap (that being the Icelandic attitude to drink until recently, there are still traces left of that attitude), so high end booze is not for that demographic.

[woodwardiocom.livejournal.com]

I imagine alcohol company executives don't spend a lot of time thinking about how excessive consumption of their product leaves people incapable of making further purchases. I can't imagine it being a very productive line of thought for them.

[stevenehrbar.livejournal.com]

You might have a drinking problem, sure.

On the other hand, you might just have a temperance problem. It's not like the anti-alcohol attitudes of the WCTU, Methodists, and Baptists suddenly evaporated when Prohibition was repealed. (Half of Mississippi counties are still "dry" now in 2011, after all.)

[woodwardiocom.livejournal.com]

That's a fair point.

[inkedandkinked.livejournal.com]

That is why the Vodka and Kaopectate cocktail was my favorite breakfast aperitif while getting ready for work in the morning.