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-My sister once gave me some wisdom about selling on eBay: "People love stories." Tell them a story about the item, and they're more likely to buy it.
-So, I find a bunch of polisci books in Arlington, many of them have tick-marks in them (from the dark ages before highlighters), and most of them have the previous owner's name on the flyleaf. Hmm, can I expend on that story?
-I Google on the previous owner's name and "Tufts". Bingo! He used to be chair of the Dept. of Government & International Law at our esteemed local institution of higher learning. Now these books have a story.

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